A bilingual/bicultural professional with over 20 years of national US Hispanic marketing, advertising, PR and business development experience. Increasing awareness about these markets and providing strategic direction, generating new business, creating “out of the box” solutions and compelling campaigns, and connecting brands with the US Hispanic media or directly to the consumer are his core strengths.
Eduardo is the founder and CEO of Hispanic Market Solutions, a Boston (Methuen) company that specializes in helping companies Understand, Reach and Service (URS methodology) the US Hispanic market. This framework has catapulted him to the national spotlight and is a sought after speaker at major national and international conferences such as MIT’s “Doing Business in Latin America”, Kodak World Headquarters’ Keynote Speaker for their Hispanic Heritage Celebration Banquet, Bentley University’s Diversity Symposium Series, City of Medellin’s (Colombia) International Conference in Entrepreneurship.
Eduardo is a true entrepreneur having owned 4 companies here in the US and in Latin America. His team work approach at solving challenges for his clients, being resourceful in bringing the appropriate talent at the table, and having a deep knowledge of the nuances of the market and its players has paid off handsomely with his stellar list of national clients such as COMCAST, KeySpan, P&G, PepsiCo, AutoNation, Hill Holliday, Boston Globe, American Airlines, Domino’s Pizza, Trans National Travel (TNT), GOYA, Western Union, Bank of America, Radio Shack, Dominican Republic Tourism Bureau, Budweiser, National Mortgage and many other regional accounts.
20+ years of experience in the U.S. Hispanic Market. Founder of Latin Hit Parade, the first Hispanic radio program New England. 1997 Runner up on Community Programs, Mass TV Cable Association of Massachusetts, Boston 1995 Leadership Award, Small Business Administration, Washington 1995 Proclamations from the US Congress and Senate for Leadership in Community Involvement and Communications, Washington D.C. 1991 Nominated as one of the 100 most Influential Hispanics in the US”, Hispanic Business Magazine, Miami. Certified as an Exports Promotion Consultant by the European Union Exports Promotion.